The prime key to the level of success of a blog or mini site is that it has to target a body of prospects (a niche) that are searching for information of a particular nature. In other words, I'm talking about the selection of your niche.
The body of prospects that your blog or mini site targets has to be a body of prospects that all have problems. Problems that in the sense that they are looking for an answer to a specific problem. Additionally, in a gargantuan subject, that SOMETHING is something that causes suffering. Monetary suffering, bodily discomfort, emotional hurt, some manner of discomfort, for the basic reason that people who are suffering are the very same who are more than likely to want to buy solutions to that suffering, and it is hoped from your website.
If that sounds a bit immoral, taking advantage of people with suffering, it's not. It's just business. You've had business people doing it to you all your life via the media and you never even realised it, so what s wrong with you doing it too? And what's more, you're in fact about to give these prospects a real solution, so you're actually being considerate!
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